Cold outbound economics

Turn outbound volume into pipeline clarity.

Model the full journey from emails sent to clients closed—and see what a fully managed outbound engine could create from one month of activity.

Outreach setup

Choose the delivery tier and tune expected response performance.

Select Tech Fee PackageMonthly infrastructure and campaign capacityEmails sent per contactTotal touches in each prospect sequenceCost Per CallUpreach performance fee per qualified call$Reply RateAdjust the expected campaign average%Range: 0.5% to 5%Positive Reply RateAdjust the expected campaign average%Range: 5% to 25%

Sales conversion

Layer in your booking, close rate, and average contract value.

Call Booking RateShare of positive replies that book%Close RateShare of booked calls that become clients%LTV Per ClientExpected lifetime revenue generated by one new client$

The numbers, line by line

Every assumption.
Nothing hidden.

The model uses the same funnel sequence and round-down logic at every conversion stage as the reference calculator.

Total people contacted per month

10,000= 30,000 emails ÷ 3 emails per contact

Total number of people replied

200= 10,000 people × 2% reply rate

Total number of positive replies

25= 200 replies × 12.5% positive rate (rounded down)

Total Calls Booked

6= 25 positive replies × 25% booking rate (rounded down)

Total Clients Closed

1= 6 calls × 25% close rate (rounded down)

Projected Lifetime Revenue Generated

$10,000= 1 clients × $10,000 LTV per client

What you pay the agency that month

$2,200= $1,000 tech fee + (6 calls × $200)

Your Customer Acquisition Cost

$2,200= $2,200 agency cost ÷ 1 clients closed

Return on Investment

454.5%= ($10,000 ÷ $2,200) × 100%

A model, not a promise

Use real assumptions. Make a better decision.

Results are estimates based on the inputs you select. Actual campaign performance depends on your offer, market, targeting, messaging, deliverability, sales process, and deal economics.

Want a grounded forecast? We can pressure-test each input against your ICP and current sales motion on a strategy call.